What is Search Engine Optimisation?

SEO is way in which a website is structured and the individual pages of that website are written (both code and content) so that they can be found by search engines (like Google, Ask, Bing, Yahoo) as a relevant result.

Users want relevant answers and search engines want to provide the user with relevant answers, so part of the SEO service should be finding out what is being asked (on that subject) and then optimising the website and its content to match these searches.

The ideal SEO optimised result is a website listing in the first, unpaid slot, on the first page of the search results.

If we learnt thing one, it's that content really is king.

When good content is present, the site’s architecture and pages simply need to be optimised in such a way that the search engines can find it under a wide variety of keywords and phrases.

Good quality SEO optimisation work is not a quick-fix solution and Two Fat Fingers does not promote or entertain this approach. Why? Simply stated, it does not work.

The tricks employed to achieve better rankings are eventually identified by the search engines, which then change their algorithm and sniff them out. This endless cat and mouse game is not worth the effort, the time nor the money.

You know your product and we know websites and the search engines that find them. We identify the various ways in which your site’s structure and its content can be optimised to improve search engine ranking.
No two sites are the same and working together, we will make both your website’s users and the search engines happy.

Search engine optimisation pricing differs depending on the extent of our service.

Our search engine ranking optimisation packages:

• The Basic SEO Package: You pay less, because you do more legwork
• The Standard SEO Package: We do the work and present the solutions
• The Premium Redesign SEO Package: The optimum Google ranking package, especially for website redesigns

Expected results from a thorough and planned search engine optimisation consultation:

• an optimised website whose search engine rankings improving over time,
• customers who can find the site and what they are looking for and
• an overall improved visitor conversion rate.

The results of real SEO may take a little longer to show, depending on the current optimisation state of the site, but the rankings and traffic will improve constantly, without the fluctuations seen in the quick-fix solution.
As it will not have to be constantly redone, this approach will ultimately save time and money.

Google Search Engine Optimisation will improve your site in 6 ways:

• higher search rankings and associated visibility
• better click-through rates
• more stickiness on the site
• increased user conversion rates - more sales
• greater brand awareness
• website user satisfaction

What can you expect from our search engine ranking optimisation service?

• Quick responses to your search related questions
• Expert advice that provides long-lasting results
• SEO consultations tailored around the needs of the company and its site
• We listen, we think and we provide direction and solutions
• Integrity in what we think, say and do