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Creating Mobile Applications & Mobile User Interface Design

Also known as Mobile UI Design, this is a crucial element of creating a mobile application.
User interface design covers the look and feel of the application as well as how the user will interact with the application and therefore how quickly they can accomplish their task.

Some key aspects of mobile user interface design:

  • mobile applications should make the most out of the device's operating system as this determines how the user can interact with the device
  • to what extent can the app interact with other applications installed on the device
  • managing varying screen resolutions
  • update management process

Mobile Applications Smart phones are becoming the norm and with them, the ability to connect in many ways and do much of what was previously only available on the computer.
As far as operating systems go, iOS or iPhone/iPad are still rank top of the usage list, but Android and Blackberry are catching up. Symbian has a very wide range of devices using it and is currently second to iOS. This will probably all change if Nokia decides to use Windows 7 OS on their multitude of mobile devices!!

Creating mobile apps:

Developers are creating mobile apps for virtually any subject matter. Application stores and markets are full of mobile applications, however only about 18% of these are even opened a second time. Just because an app is cheap or even 'free' does not mean that it will be used. People still want quality UI and code so that the application does what they need it for.

When Two Fat Fingers goes about creating mobile applications, we believe in integrating the app with Web 2.0 technologies wherever possible. Users want to share, to compare, to find out more and the best place to do this is from within the mobile application they are using.

The direct sales from an app is only the first in the potential revenue steps.

Social Media integration and a strong call to action to access the website/eStore for related purchases are key to the longetivity and associated profitability of the app.

Flash demo of a video training app designed for Pilates Lifestyle.

App store sizes by Smart Phone type:

  • Apple's App Store: 225,000 apps
  • Android's Market: 70,000 apps (As of end 2011, Android device sales have overtaken those of Apple)
  • BlackBerry World: 7,200 apps
  • Apple's App Store has 58 million users
  • 3 billion apps have been downloaded with users generating over $250 million a month in revenue

To be successful, mobile apps must:

  • be useful/fun,
  • be aesthetically pleasing,
  • have a great user interface,
  • be easy to use,
  • be engaging,
  • give access to great content,

... the list goes on.

The Two Fat Fingers Mobile Application Development Service:

  • we work with you to determine what you want from an app
  • a crisp, clean design that enhances the existing brand identity
  • an easy to understand, engaging, mobile user interface design
  • full integration with Social Media applications or Web 2.0 technologies
  • we deal with the technical side and get the app built to specification
  • future proofing of the app to minimise costs at update stages

Contact Two Fat Fingers now to discuss your mobile application requirements so that we can provide you with a quote.